Let’s face it. Although riding is all about the freedom and adventure, we love looking at the data after. Whether it’s as simple as time and distance, or a complex analysis of power, cadence and heart rate, there’s nothing like kicking back with a coffee and looking over some numbers when you’re back from a spin.
Well, Massif Central have decided to turn these numbers into stunning prints to go on your wall, to pour over for ever more.
Massif Central (MaCe) are a young company comprising of two mates who love bikes, and evidently love geeking out over the numbers even more. Based in East London, they’ve been creating beautiful artworks to encapsulate the peaks, troughs, highways and byways of cycling and running events for two years now.
The beauty of MaCe is that the limits are endless; whether you want a piece to brighten up a dark wall based on a famous pro race, they’re available, or if you want a memory of an epic feat that you took part in like the Haute Route triple crown or LEJOG, it can be done. And most importantly, if you want something totally bespoke, the team will happily and voraciously take on the project.
I rode Haute Route Pyrenees and three stages of the Alps race in 2016, and wanted it all encapsulated on one piece. Following a few email exchanges laying out the brief and the review of a few initial drafts, my stunning Haute Route 2016 piece was born. An effortless process to create a totally unique artwork, that exists only on my wall. I love that my season-defining ride has been encapsulated in a print that I helped design, and that only I now have. And it sits very nicely alongside my print from Haute Route Alps 2015!
And it doesn’t stop with cycling; wherever there’s data, there’s room for a MaCe print. They’ve already worked on running, triathlon and hiking illustrations and there’s so much more they can do; skiing, sailing, business performance, even personal relationships.. With a Kickstarter campaign launching in November, the sky really is the limit where these guys are involved.
Speak to them. Find out what they could do for you.
And should you want some information on their kickstarter campaign, why not go along to the launch party in the fantastic Look Mum No Hands in Old Street, London? In a bid to expand the geekery, they’re looking to develop and open up their software to allow to enable you (yes – you) to design and buy your own unique prints online.